![]() ![]() But it does mean you need to give marketing operations the attention it deserves, especially if you want to remain relevant as an employer and successful as a business. This does not mean that your company needs to have a Marketing Ops role (especially if you’re at the Smaller end of SMBs). And the trend of operational excellence only accelerates it. What does this mean for B2B marketers in 2022? With the rise of MarTech, Marketing Ops has become an increasingly important function. The same research showed that businesses that automate are hiring more and seeing higher than expected revenues.Īnd thankfully, more and more leaders are realizing this. Research shows that if you automate away the repetitive, manual tasks from the daily work of your skilled employees, they will be happier. What we’ve seen instead is that automation can remove much of the boring, repetitive work from our jobs, leaving us with more time for the fun, creative stuff. One of the biggest fears around automation has been the entire “robots will take our jobs” narrative. Actually making use of Machine Learning and Artificial intelligence. ![]() Investing in customer research to go beyond basics in personalization.But every now and then, we notice bigger trends in marketing that are worth attention.īelow is an overview of 4 key trends for 2022 and why you cannot afford to miss these unless you want to risk being left behind: Here at Outfunnel, we don’t care much for the new shiny things and trends in marketing.
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